Available exclusively to AXP Members, Brand Residency in our Concept Store brings together brand discovery and product showcasing opportunities designed to help businesses connect with customers in meaningful ways. 

Through two unique spaces, brands can build their presence both in-person and online.  

Step ‘Into the Lounge’ for a physical presence at AXP House, or Step ‘Into the Vault’ and an AI-powered e-commerce experience on AXP Vault designed to reach customers wherever they are. 

Bring your brand into the room. 

Being featured On-Site gives brands a physical presence within AXP House, allowing customers to discover, experience, and shop products in a social environment. 

With On-Site, brands can:

• Join as a Partner Brand: Display your products within AXP House alongside other brands and introduce them to a community of customers. 

• Product Showcase Placement: Feature your products in a thoughtfully designed retail environment built for discovery and interaction, backed by a trusted physical location that enhances your brand's credibility and customer confidence.

• Access a Premium Physical Space: Place your brand within AXP House’s modern lounge environment where customers can engage with products in person. 

• Receive Brand Support: Work alongside Team AXP with support across product presentation, sales experience, and marketing opportunities. 

Your brand, always open. 

Powered by AXP Vault, being featured Online extends the AXP experience beyond the walls of AXP House, giving brands an online destination where customers can discover and shop anytime. 

With Online, brands can:

• Launch Your Digital Brand Space: Establish your online presence in AXP Vault with AI-powered tools that help showcase your products, tell your brand story, and enhance customer engagement.

• Reach Customers Anywhere: Give your brand a 24/7 destination where customers can explore and purchase products online. 

• Access Digital Support: Receive support with product setup, storefront presentation, and ongoing updates. 

• Connect Through AXP’s Community: Be introduced to an audience built around discovery, creativity, and connection. 

How It Works?

1. Submit an Onboarding Request - Tell us about your brand and whether you're interested in in-store, online, or both. 

2. Connect with Team AXP - We'll walk through placement, presentation, and next steps for your selected channel(s). 

3. Get Featured - Go live in-store, online, or across both. 

If you have any questions or would like more information about AXP Brand Residency or any AXP offerings, please contact Team AXP. We are here to help you plug into the right experience.