Available exclusively to AXP Members, Brand Residency gives brands the opportunity to showcase their products across two connected channels - digital and physical - while strengthening brand visibility and connecting with customers in meaningful ways:

Through AXP Concept Store (E-Commerce Vault Collective) : Showcase your brand through the AXP Concept Store, an digital themed mall within AXP Vault, where customers can discover your products, curated collections, and exclusive offerings through an AI-powered shopping experience.

Through AXP Customer Event (In-Person Retail Experience) : Bring your brand to life through customer experience events at AXP House, creating opportunities to showcase, connect, engage, and build relationships with customers.

Your brand, always open. 

Powered by AXP Vault Collective, a digital presence extends the experience beyond the walls of AXP House, giving brands a dedicated destination where customers can discover and shop anytime.

With Concept Store, brands can:

• Launch Your Digital Brand Space: Establish your online presence in AXP Vault with AI-powered tools that help showcase your products, tell your brand story, and enhance customer engagement.

• Reach Customers Anywhere: Give your brand a 24/7 destination where customers can explore and purchase products online. 

• Access Digital Support: Receive support with product setup, storefront presentation, and ongoing updates. 

• Connect Through AXP’s Community: Be introduced to an audience built around discovery, creativity, and connection. 

Bring your brand into the experience.

Through AXP Customer Event, brands can create a physical presence at AXP House, giving customers an opportunity to discover, experience, and engage with their products in a social environment.

With Customer Event, brands can:

• Join as Partner Brand: Introduce your products to an engaged community through curated customer experience events at AXP House

• Create a Product Showcase: Feature your products in a thoughtfully designed environment built for discovery, interaction, and meaningful customer engagement.

• Activate in a Premium Physical Space: Bring your brand to life within AXP House’s modern lounge environment, where customers can experience your products in person.

• Receive Brand Support: Work alongside Team AXP with support across product presentation, event experience, sales opportunities, and marketing. 

Through the AXP Concept Store, brands can create a distinctive digital presence within an online themed mall designed around discovery, culture, and lifestyle.

Customers can explore curated brand collections, discover exclusive products, and experience each brand through an engaging, AI-powered shopping journey - turning product discovery into a brand experience.

‍Emerging Brands looking to build awareness and reach new customers

Established Brands seeking new audiences and fresh ways to engage

Independent & Creative Brands with unique products, stories, and ideas

Lifestyle & Culture Brands that align with AXP’s community and discovery-driven environment

Brands Launching Something New looking for a platform to introduce new products, collections, or experiences

Brands Ready to Be Discovered by customers who value originality, culture, and curated experiences

Get Discovered: Put your brand in front of a community actively looking for something new.

Build Your Presence: Establish a curated digital presence within the AXP Concept Store.

Reach New Customers: Connect with customers beyond your existing audience.

Create Brand Experiences: Turn products into meaningful moments through AXP’s digital and in-person experiences.

Stand Out: Be featured alongside a curated mix of emerging, independent, and established brands.

Grow With AXP: Access opportunities to build awareness, engagement, and customer relationships.

Duration: 1 year (Renewable)

Digital Showcase: Showcase up to 5 premium products in your dedicated AXP Vault Concept Store, available to customers 24/7.

Product Rotation: Products are refreshed monthly to keep your online collection current, with all selections subject to AXP approval.

Customer Event: 4 curated AXP customer experience events per year - one each quarter - designed for retail engagement and customer interaction.

Full-Service Management: We manage your product listings, storefront, sales support, and marketing on your behalf.

Founder Story: Your brand's story and founder journey are featured across AXP community network to build awareness and trust.

Fee Structure: Choose from two options.

Option A: $365/year Access Fee + 20% Management Fee on Net Sales

Option B: No Annual Access Fee + 30% Management Fee on Net Sales

If you have any questions or would like more information about AXP Brand Residency or any AXP offerings, please contact Team AXP. We are here to help you plug into the right experience.